Why Money Does Not Bring Happiness

Elizabeth Dann and his colleagues from the Britain Columbia University have invented 7 truths on how to behave with money to get happiness.

I have recently returned from my trip. I have been to Kiev. This trip has granted me with great enjoyment. As far as I know that things happen differently to those you are planning, so I took much money with me and some more just in case. I have spent them all.


Several days later I have been thinking about whether I regret about the spent sum of money. In fact, I had real fun, meet my old friends, visited many places of interest and got acquainted with new people. So the answer was evident.

Few years ago Elizabeth Dann, a psychologist and professor at the Britain Columbia University, led the research trying to find the dependence between happiness and money. Dann asked a very logical question: Of course, money makes any person happy. But why great amounts of money do not make us happier?


As Dann says, it is not a surprise that many people do not know what things to spend their money on in order to become happy. They are similar to riches who collect expensive wines in their cellar without understanding their real value and features. And it happens so that the overwhelming part of their collection has awful taste.

The correlation between your income and happiness is not big, and we should worry about this fact. Having analyzed her colleagues’ investigations and asking respondents the similar question, Dann made the pretty logical conclusion:

If money does not make your happy, you spend them in a wrong way.


Money is the possibility to become happy, but only when you use them correctly. According to the Dann’s research, we distinguish 7 main principles of behaving with money which will bring great happiness to you:

  1. Spend more money on experience and less on material things.
  2. Spend money on other people.5
  3. Buy many little things and you will get more happiness than a few big things.
  4. Avoid warranties and other overestimated forms of assurance.
  5. Think of how one or another purchase can influence your daily life.6
  6. Do not compare buying with possible alternatives.
  7. Monitor money habits of the other people and decide whether their purchases bring them happiness.

Psychologists are able to teach people how to spend their money to be happy, and, as Dann says, her investigation is only the beginning. Money often brings more joy when people are thinking about them. In fact, this is wrong, and only we, people, are guilty about that.


So it is time to turn our stereotypes upside down!

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