Selling a service is completely different from selling a product, as you are literally selling yourself and your own time – and it’s the most precious thing every human being has got. But how to do it right, so the customers get interested in what you’ve got to offer and are satisfied afterward?
Tip #1 – Outstand
The sphere of service providing is quite competitive nowadays, so if you want to attract as many customers as it’s only possible, you got to offer something that would outstand. If you offer lawyers services, you can make a discount or you if you offer tutorial services, make up some special bonuses in the form of one free lesson for each 10 lessons.
Tip #2 – Know your target audience
If you can offer your products living in Nigeria to the people from America, with offering services you cannot do the same. Service-based business relies on local clients mostly. That is why you got to do a little research and see what people of your local community need most and make a target into that area.
Tip #3 – Describe
A detailed description of your service is something that is definitely able to help you with acquiring more interested potential customers. Highlight what is that special thing, which makes you different from your competitors. Mention if you specialize in something unique. And provide the customer with the information about the guarantee you offer and the way your service will be delivered.
Tip #4 – Use feedback
It’s important that you do not forget about the customers who have already tried your service. Especially if they were satisfied with it. Try to collect positive feedback about your services and let your potential ones find them out. You can also ask your regular clients to advertise you among their friends and relatives using the word-of-mouth method.
Tip #5 – Be flexible
Possessing a good feedback about your work is definitely great. But it’s not enough to deliver a high-quality service only – you should also demonstrate your flexibility and your readiness to customize your services. This means that no matter if your customers are little children or grannies, female or male, teachers, accountants, or fitness trainers – they all should see their own benefit from using your services.