According to statistics, online sales grow by about 20-25% at Christmas.
It means that increasingly more people prefer shopping in advance and in the relaxed atmosphere of their homes instead of rushing crazily through crowded retail stores. Taking into account that this opportunity comes only once a year, it would be foolish not to use it to your own benefit!
We are going to tell you how to do it better!
Offer your products and services on Jiji: since the best advertising is free advertising on the biggest marketplace in Nigeria!
Create a special Holiday contest
A great option to stimulate sales in the pre-holiday time is offering competitions with obligatory condition of posting in social networks:
- make a bright festive landing page;
- come up with an interesting story;
- the contest must be as simple as possible.
Your prizes can be both the goods from your store and other presents, for example, offered by some partnership project. As a result, you can obtain a wide social reach and traffic to your site.
For example, ask the participants to choose the present for themselves from multiple positions of your online store. To vote they must make a repost on their social network page. As a result, social networks will spread links to your store and people describing why they want to receive some particular product as a gift will advertise your goods!
Targeting
It goes without saying that Christmas time makes it easier to sell the consumer goods that can serve as gifts or elements of festive entourage. This is a great opportunity for shopkeepers selling evening wear, fancy dress, toys, etc. We encourage you to segment your products under specific categories.
For example: “gifts for little boys under $15″ or “New Year’s evening dresses under $ 35.” Create separate sections in the menu and bring customers there with help of targeted or content advertising, from social networks and mailing lists.
Offer Christmas gift sets
Create “holiday sets”, and offer paid personalization – gift-packaging or cards. You could also offer gifts for children such as a chocolate bar, beautiful candy, etc.).
“I want this as a present”
Allow each item to be shared in the social networks with help of the special button “I want this as a present”.
The friends of the user who shared the link will visit your site and they are very likely to buy this gift. The links to your website will spread on social networks and you will receive an additional influx of interested visitors.
Bloggers’ support
During holidays many popular bloggers raise topics concerning gift choice. Contact them and offer your partnership and your most exciting products to their readers!
Increase the average bill
Offer your clients a chance to buy several gifts in one store, and they’ll certainly do it. Therefore, you should offer lower price for the purchase of larger quantities of goods.
Promote your business for free on the largest marketplace in Nigeria with the attendance rate of more than 10 mln visitors per month!
