A big part of consumers has become active users of the Internet, prompting the companies to refocus their activities to the Internet sphere. Changing orientation allows modern companies to clearly choose the target audience and effectively interact with it, while minimizing the costs.
Thus, Internet marketing becomes the most efficient instrument to attract consumers, promote the product and is a great base for various studies as well.
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The advantages of online marketing
- A relatively low cost. The price of advertising on the Internet is lower than on TV. And if we talk about the design and production of advertising, then it is also much cheaper than producing any other type of advertising.
- Performance tracking: handy tools for selecting the target audience have continuation in the form of detailed programs, studying the effectiveness of advertising campaigns in real time. Based on this information, the customer can quickly adjust parameters.
- High quality contact. “Index of responsiveness” on the Internet is 40%, in the press – 10-15%, and on TV – 5-8%. And if we’re talking about some specialized sites, they have the same index that almost reaches 100%.
- Internet audience typically consists of people with above average income. This is the target audience of the company.
- Personal psychological comfort. The Internet allows having your own opinion about the product, without using psychological pressure from the seller.
- Easy access to additional information. You can easily get information about your potential clients, if they become subscribers of your groups on social networks.
- Interactivity: online advertising provides instant interaction between interested users and advertisers. Thus, you get two-way interaction instead of advertiser`s monologue.
- More flexible marketing company. It`s easy to change without additional investments.
- Efficiency: Internet advertising faster reaches the target audience and, consequently, accelerates the “momentum” of your business. The immediacy of online advertising provides its ongoing relevance to the potential consumer.
- Targeting: the specificity of the Internet, as well as promotional toolkit of sites allow you to segment the audience much more accurate, so that information conformed to the interests of users.
Internet marketing tools
- Website.
- Search marketing.
- Media advertising.
- E-mail marketing.
- Social media marketing.
- Viral marketing.
- Online games.
- Mobile marketing (SMS marketing).
All kinds of professional IT-services you may need are here on Jiji!
All of these Internet marketing tools have their own peculiarities and specifics. You should consider it when selecting the most effective instruments for each specific project.
Most successful marketing campaigns on the web
Coca-Cola: America the Beautiful
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