Promotion of your products or services in social networks – namely on the world-famous FaceBook – is a direct way to the popularization of the brand and development of your business.
But before talking about yourself, you need to have someone you can tell it to.
We will reveal to you a couple of important ideas, which will successfully fit into your promotion campaign and swell the ranks of subscribers to your FB group.
Start your business from the scratch on Jiji – the largest portal with 4,6 millions of users per month – is more than a great start for your business!!
Fb and Twitter
You should advertise your group on Twitter. To do this, you must create an account there. It won`t take too much time. It is enough just to make announcements on Twitter with the reference to the group, and subscribers will come to you on Facebook.
The specifics of Twitter is that there are people looking for previews, and then read the full versions of materials on the relevant pages. So, this kind of advertising will certainly add users.
The quality of the audience is more important than its quantity
Many of the projects attract to its online community friends of organizers at the start. They also arrange competitions to increase the number of “likes”, or simply buy them, referring to “bots”, people, who don`t actually exist.
All this gives the community a sense of a lively and popular organism that becomes attractive to new users, but does anyone read what you write?
Identify your “ideal” subscriber as a person who is truly ready to interact with you and your project, because he shares its values. Agree that a portion of the existing subscribers is not really interested in what you tell, and don’t get discouraged if the number of people, who unsubscribe is higher than the average 2%.
This means that you need a different audience, not another strategy of filling content.
Jump to the page of your group
Be sure to place a badge on your website or blog. This will give visitors the possibility to come to your page on Facebook directly from the site.
FB apps
To attract a larger number of participants to the group, Facebook has developed quite a large number of different applications. For example, Facebook Fanappz – an application that allows you to create a variety of tests or questionnaires.
This application allows you to place the generated tests not only on the page on Facebook, but also on your personal website or blog. But as a business card, you can create a welcome page using Pagemodo. There are other applications that are suitable for any subject.
Stick to chosen topics
This doesn’t mean that if your organization sells the newest smartphones, you can’t write an interesting post about the technologies in the world of tablets. But remember: even the most devoted reader will unsubscribe from the news after reading ten off-topic posts in a row.
«Adverertising on FB»
Use this Facebook feature (buttons “Generate ad” and “Advertising on Facebook”). By the way, you must change and update the advertisements from time to time. Otherwise, they will not work after several days.
Using notes
For placing bulk materials, it is best to use “Notes” tab. Most importantly, do not forget to announce these materials on third-party sites, groups, and communities, as well as in other social networks.
Contests
Competitions work well. To attract more participants to the group it is better to make a closed competition. Then those who wish to participate in it will become your readers. To restrict access, you can use FBML.
Start your business from the scratch on Jiji – the largest portal with 4,6 millions of users per month – more than a great start of your business!!
