The 4:30 A.M. Rule – Change Your Life!

The old proverb says «The early bird catches the worm», and there is grain of truth in it.

What are the benefits of getting up early and abiding to the principles of ever-important “4:30 rule”?

Find answers to this and many other exciting questions in this post!


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The benefits of starting your day early

It is just simple arithmetic: waking up early will help you have bonus time to do much more in your life! But there are much more benefits of getting up early than you think!


What Ayurveda says:

“If a person starts the day from 4 to 5 am, he or she is capable of being transformed from a confirmed pessimist into an optimist and creator. At this time the Earth itself is in the state of optimism and creativity”.


The science can prove this too. At about 4:30 a.m. all the functions in the body are reversed: the dominance of one hemisphere of the brain is replaced by another, the other nostril begins to breathe better, energy flows are moving more intensively on the other side, the logic gives way to intuition, etc., so any person can begin to think and create actively).

Compliance with this rule gives energy for the whole day!


Here are some great followers of the “4:30 rule”:

  • Daniel Akerson, the head of General Motors
  • David Cush, the head of Virgin America
  • Tim Cook, Apple CEO
  • Robert A. Iger, Disney CEO
  • Irwin Simon, the head of the Hain Celestial Group
  • Jean-Martin Folz, the head of Eutelsat Communications
  • Brett Yormark, New Jersey Nets CEO
  • Michael Sherwood, the head of Aurora Fashions
  • Haim Saban, the head of Sarital Saban
  • Paul Polman, the President of Unilever
  • Padmasree Warrior, the technical Director of Cisso
  • George Bush Sr. and George. Bush Jr., former US Presidents.


How to get yourself in the habit of getting up early?

  • Try to get up at the same time every day – this way your body will get used to the new regime.
  • Do not give yourself any chances to stay in bed: get up after the first alarm signal. It seems impossible? Keep your alarm clock in the far corner of the room – so you will have to get up!
  • Motivate yourself. Try to determine the reason to get up early: just sit down and write on a piece of paper what benefits you will obtain with these additional morning hours.
  • Before going to bed, tell yourself when exactly you need to wake up: this way your subconscious mind can be tuned to perform the task.
  • You do not have to force yourself to go to bed too early – people often sleep more than they need. Just pay attention to your body in the evening and go to bed when you feel sleepy.
  • Sport. Working out in the morning will help you to wake up the body, and cool shower will provide final awakening and energy for the day.
  • Help yourself by all possible means. If you don’t want to get out from under the warm blankets especially, when it is cold in the room, – just put a heater beside the bed and turn it immediately after waking up to warm the room. You cannot wake up when it is still dark outside? Try switching on the light right after your alarm rings!

How waking up every day at 4.30am can change your life | Filipe Castro Matos | TEDxAUBG

Filipe Castro Matos Portuguese entrepreneur, co-founder of O MEU COPO (“MY GLASS”). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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