The top kid YouTubers under 12 reach millions of subscribers regularly in the form of music videos, toy reviews, and more. For these young pre-teen sensations, YouTube is serving as a place to connect with global audiences and acts as a springboard for their careers in the entertainment industry.
These kids are bringing childish spontaneity and enthusiasm to videos, and though they are young, they carry considerable influence on the consumer habits of the newest generation of kids.
Here are the 10 kid YouTubers under 12 driving social media trends.
1. Ryan ToysReview— 9.4 Million Subscribers
Ryan of Ryan’s ToysReview, is an adorable U.S. based 6-year-old who reviews children’s toys of all types for viewers multiple times a week. To date, he is the most subscribed child on YouTube with 9.4 million subscribers and more than 16.5 trillion video views.
Though Ryan’s family has kept their identity relatively confidential, his father Shion frequently appears aside Ryan in videos. Not limited to toy reviews, Ryan’s channel also incorporates vlogs and prank videos.
Ryan opens Giant Superman Surprise Egg
Ryan opens Giant Superman Surprise Egg
2. EvanTubeHD — 4.6 Million Subscribers
Evan, of the YouTube channel EvanTubeHD, is a 12-year-old toy reviewer. Known for his charisma and hilarious facial expressions, Evan stars in a new video each week.
Not limited to just toy reviews, Evan’s channel also includes challenge videos and science experiments, in which his sister Jillian and father Jared frequently appear.
Evan rakes in $1.3 million a year from posting his toy reviews to YouTube.
It started out as a fun project Evan, and his dad embarked on together. The pair would make Angry Birds stop-motion videos, and, according to a Newsweek interview with Jared, Evan’s father, “all of the proceeds from the channel goes into investment and savings accounts for their children.”
Tech-savvy and smart. Not a bad combo.
https://youtu.be/0k0Sx0YSMUQ
3. Kids’ Toys — 2.4 Million Subscribers
Quincy Faye and Laurice are the two endearing sisters behind the YouTube channel Kids’ Toys. Both star in toy review videos that are published twice a week.
Though their channel focuses primarily on the latest children’s toys, Quincy Faye and Laurice occasionally appear in vlog style videos alongside family and friends. In total, the Philippines-based sisters have garnered over 2.9 trillion video views during their 4.5 years on YouTube.
4. Seven Awesome Kids — 1.8 Million Subscribers
YouTube channel Seven Awesome Kids features the lives and thoughts of girls ages 0-12 seven days a week. The parent controlled channel showcases the girls’ wild imaginations through hilarious and kid-friendly skits.
Through their candid moments and wacky adventures, the girls help their 1.9 million subscribers navigate and discover the perks of pre-teen life.
https://youtu.be/qfr6E-GqxTI
5. EthanGamer — 1.7 Million Subscribers
At age 10, Ethan of kid-gaming channel Ethan Gamer is a social media star. He broadcasts to nearly 1.8 million subscribers on YouTube and is best known for his plays on Roblox, Minecraft, and other mobile games.
Unlike most mature gaming channels, Ethan’s content is unique in that it is age-appropriate. His enthusiastic attitude about gaming makes for great entertainment for the newest generation of social media users.
GRANNY HAS ROLLER SKATES!!? xD
Hey Gamer’s! In today’s video I play Granny Smith! She’s a grandma with ROLLER SKATES!!! xD Follow me! → https://www.instagram.com/ethangamerofficial/ → https://www.facebook.com/Ethangamertv → https://twitter.com/EthanGamerTV Subscribe for new Roblox videos! → http://bit.ly/2fbVwEM My other channel → http://bit.ly/2edDzas About Granny Smith Granny Smith loves her apples, but a bewheeled thief is stealing from her precious garden!
6. Babyteeth4 — 1.6 Million Subscribers
Jillian and Addie, ages 12 and 9 respectively, are the stars of 1.6 million subscriber YouTube channel babyteeth4. The two sisters are famous for their kid candy reviews, which feature their hilariously honest reactions to unique sugary snacks.
The comedic pair is also well-known for their two series, “Too Many Addies” and “Fast Cars, Bad Kids,” each of which has racked up tens of millions of views.
https://youtu.be/uApiRQFGrjw
7. B2cuteCupcakes — 1.6 Million Subscribers
B2cuteCupcakes is a 1.7 million subscriber YouTube channel run by 12-year-old social media star Bee. On the channel, Bee demonstrates new DIY’s, trendy challenges, toy reviews, and kid life hacks.
Her bubbly personality and colorful videos exemplify the pre-teen lifestyle, and her channel is a great resource for parents and children to learn about the newest kid products.
https://youtu.be/GW3bQS-sm2w
8. Hulyan Maya — 1.4 Million Subscribers
Known online as “ILoveMayThing,” Mark and Rhea’s “Hulyan Maya” channel averages several million hits a day and is on track to bring in an additional $1.5 million this year from advertising revenue. The channel has allowed the couple to quit their jobs, pay off their mortgage and fully fund college-savings accounts for each of their three young children: Hulyan, Maya, and baby Marxlen.
“We spend time with our kids. I do not go to the office. I do not go somewhere else, to work,” said Mark, who along with his wife, would not give TODAY their last names because of privacy concerns.
“It’s a lot of family bonding so the most important, I think,” Rhea said.
https://youtu.be/SECCO4kTBRc
The videos posted by the couple mainly feature their children playing with Thomas the Tank Engine toys. Some also feature them riding around in oversized, motorized vehicles. The videos also are long — many of them run 12 to 15 minutes.
The “Hulyan Maya” channel racked up more than 26.5 million views just last week alone, making it irresistible to advertisers, especially toy companies, that place ads before the couple’s videos.
Once the toys start piling up, the family ends up donating them to the less fortunate in the couple’s native Philippines.
“We always tell them, we don’t need, like, hundreds of toys,” Mark said. His wife added: “We teach them to share.”
https://youtu.be/55ndKVtShBo
Videos for kids make up 20 percent of YouTube’s most viewed channels — almost 18 billion hits since video content has been tracked. Mark said he’s not concerned about what will happen to his audience as his children age.
“I personally think that even when Hulyan grows up, those subscribers are still there to follow you, to watch us,” he said.
9. Hailey’s Magical Playhouse — 1.2 Million Subscribers
Hailey’s Magical Playhouse is where adorable 6-year-old girl Hailey comes to play. Hailey’s kid-friendly channel centers around toy unboxings, surprise eggs, costume dress-ups, and other indoor and outdoor play activities.
Her channel attracts 1.3 million YouTube subscribers and focuses on Hailey’s favorite animated characters from Disney, Nickelodeon, and more.
https://youtu.be/nV7dLSpmBhY
10. Naiah And Elli Toys Show — 1.2 Million Subscribers
5-year-old Naiah and 6-year-old Elli are the kid influencers behind YouTube toy parody channel Naiah and Elli Toys Show. The two girls love doing silly skits and inserting hilarious commentary during toy unboxings.
Alongside their crazy adventures, The Naiah and Elli Toys Show includes a family vlog detailing the everyday activities of the new family to 1.2 million subscribers.
https://youtu.be/2T778Szlb8A
