Over the past few years, Instagram has become one of the most popular social media apps. Many Instagram users not only follow their favourite accounts, but also regularly visit the Instagram Explore page, where the most interesting posts and people are featured. Here is how to get on the Explore page of Instagram and attract new followers.
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1. Why it’s good to get on Instagram Explore
If you are not an expert Instagram users, the benefits of getting on the Instagram Explore page may not be particularly clear. However, getting featured on Instagram Explore can have the following benefits for your online presence:
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- Increased engagement for the post or Instagram story that made it to the explore page;
- A spike in the number of followers;
- Your content is shown to the followers of your followers;
- Increased conversion (in case you are using your Instagram to promote goods or services).
2. Top 5 ways to get on Explore
Instagram uses complex algorithms to determine which posts make it to the Explore page, but it doesn’t mean you cannot increase your own chances of being featured there. Here are the 5 most effective ways to get your post to Explore.
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1. Learn from the best
Open your Instagram app and enter the Explore page. Take a good look at the posts you see there, especially the ones that seemingly don’t have anything to do with your interests and account you follow. If a post makes it to the Explore page, it means it has impressive engagement statistics, and you can learn a lot about making your own posts from observing the already popular posts on the Explore section of the app.
2. Find the best time
The time when you post your content on Instagram has a sizeable effect on the way it performs. There is a good time and a bad time to post on Instagram, and what’s especially complex is that this time is different for different types of content.
For example, posts about food perform best on Fridays around noon. Posts about makeup and skin care achieve good engagement at the end of the workweek during lunch hours. Content about travelling is at its peak in the morning. You can use analytical information online or your own experience to determine when your posts perform better.
3. Use your analytics
There is a variety of tools that can tell you how well your posts are performing with the audience. From the analytics, you can tell which types of content your audience prefers and how people respond to different things you post on your Instagram page. You can use the same analytics to find the most effective strategies to engage your audience and maximize your chances of making it to the Explore page.
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4. Use location and hashtags
If you are an experienced Instagram user, we probably don’t need to explain the importance of using the right hashtags in your posts. However, the use of hashtags can also increase your chances of getting featured on Instagram Explore.
Using hashtags that are highly relevant to your content and attract a large number of visitors is able to dramatically increase engagement on your posts, which will eventually translate into new followers. You also shouldn’t ignore the location tags – they can give you an influx of user activity where it matters the most.
5. Cooperate with influencers
Influencer marketing is not always the best thing for a brand or individual Instagram blogger, but when done right, it can significantly increase the engagement in your Instagram account and propel you to Instagram Explore in no time. Just make sure the influencers you work with have an audience and direction of their blog that is absolutely relevant to the content you post.
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